Growth hacking


Accelerate Innovations by Blending the Best Practices of Three Models of Innovation Diffusion (Gartner, G.A. Moore , C. Christensen)

Introduction When building innovative products we draw upon several models to help us follow the cycles and gauge products’ maturity levels (technological, market and use). We noticed that 3 complementary, superimposable models converge and together provide a coherence that makes the most of the various recommendations and best practices of each innovation strategy. The 3 diffusion of innovation models we’ve identified are: The Gartner model and “hype cycle”  Geoffrey A. Moore’s Diffusion of Innovation model  The “Innovating over the Horizon” model, popularized by Clayton Christensen

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