N°1 betting operator in Europe lets you dive in an immersive horse race
What if you could race like a jockey ?
It is now possible with "LeTrot 360 Digital Immersion", an immersive experience created by PMU (N°1 parimutual operator in Europe) and OCTO Technology!
On the 25th november, our team was proudly on stage during the “J-60 Grand Prix d’Amérique” Countdown Gala to provide guests an immersive horse racing experience using Oculus Rift virtual reality headset.
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Fine example of Open Innovation: PMU, LeTrot in partnership with Radio France and supported by OCTO launched this experience, called "Letrot 360 Digital Immersion", which allows the user to virtually become driver (jocke) during a race surpassing the limits of realism using advanced 360° sound and visual immersion.
https://www.youtube.com/watch?v=6ZdFB9-RRzs
This digital immersion was made possible by OCTO team collaboration on 360 capture, Oculus Rift expertise and dedicated sound spatialization algorithms.
"The contribution and the technological expertise of OCTO Technology on innovative interfaces enabled us to create, in record time, this incredible immersive experience of horse racing using Oculus Rift" says Gérard Beaufort, Chief of Innovation and PMU Lab.
This event operation is part of the PMU's business 2020 strategy, which aims to define a new model of development and growth by PMU touching new categories of bettors especially among new generation using their attractiveness for digital innovations.
In the press: